It’s a familiar story; 2 big powerhouses enjoy elite status until a newcomer comes along and hits the ‘reset’ button. What you’re about to read is their story, names have been changed to protect the innocent.
There were only 2 big players in Smoothie-ville; Whey and Soy. They coexisted not so much in harmony as in an unspoken agreement. What Soy did not have, Whey did and vice versa. Vegans couldn’t abide Whey so they aligned with Soy as did the lactose intolerant. Body builders preferred Whey over Soy because of it’s staying power. Then there were others that preferred one over the other due to taste, consistency, mix-ability and price.
But there were problems that just couldn’t be solved in Smoothie-ville and while many suspected, no one really knew the truth so in the end the problems lurking in the shadows were merely tolerated as often is the case. – more –